Recommended Reading List
Updated: October 1, 2009
This is the recommended reading list provided to the Apprenticeship Program participants. The texts used in the course have been added to this list too.
You can find many of these at your local library. This list should be seen as a starting point because you can learn something new from every author.
| Title | Author |
The Invisible Employee: Realizing the Hidden Potential in Everyone
|
Adrian Robert Gostick |
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
|
Al Ries and Jack Trout |
| Positioning: The Battle for Your Mind | Al Ries and Jack Trout |
| Teach Yourself Statistics | Alan Graham |
| Wheel Estate: The Rise and Decline of Mobile Homes | Allan D. Wallis |
| Time Management for Unmanageable People: The Guilt-Free Way to Organize, Energize and Maximize Your Life | Anne McGee-Cooper |
| True Leadership | Art Buleigh and Jan Ruke |
| Atlas Shrugged | Ayn Rand |
| Hot Button Marketing: Push the Emotional Buttons That Get People to Buy | Barry Feig |
| Strategic Negotiations: A Breakthrough Four-Step Process for Effective Business Negotiation | Brian Dietmeyer, Max Bazerman and Rob Kaplan |
| Real Estate Business and Investment Opportunities: The Complete Guide to Starting a High-Profit Business | Bryan Wittenmyer |
| What Matters Most | California Management Review - Summer 2004, page 111 |
| 7 Secrets of Exceptional Leadership | Christopher J. Hegarty and Phillip B. Nelson |
| Reflection without Rules: Economic Methodology and Contemporary Science Theory | D. Wade Hands |
| Leadership that Gets Results | Daniel Goleman |
| The Total Money Makeover: A Proven Plan for Financial Fitness | Dave Ramsey |
| Monday Morning Leadership: 8 Mentoring Sessions You Can't Afford to Miss | David Cottrell |
| Escape from Management Land: A Journey Every Team Wants Their Leader to Take | David Cottrell, Ken Carnes, Alice Adams and Spencer Smith |
| The Theory of Linear Economic Models | David Gale |
| Leader as Coach | David Peterson and Mary Hicks |
| Statistics for Dummies | Deborah Rumsey |
| How to Write Great Copy: Learn to Unwritten Rules of Copywriting | Dominic Gettins |
| Trump: The Art of the Deal | Donald Trump |
| Leading at the Enterprise Level | Douglas Ready |
| Understanding the Process of Economic Change | Douglass C. North |
| Leadership Secrets of the World's Most Successful CEOs | Eric Yaverbaum |
| Financial Analysis Tools and Techniques: A Guide for Managers | Erich A. Helfert |
| Loyalty Rules | Frederick F. Reichhold |
| The Ultimate Question | Frederick F. Reichhold |
| Bargaining for Advantage: Negotiation Strategies for Reasonable People | G. Richard Shell |
| Marketing: An Introduction (8th Edition) | Gary Armstrong and Philip Kotler |
| The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want | Gary Blake and Robert W. Bly |
| Make Money with Small Income Properties | Gary W. Eldred |
| The Art of Leadership | George Manning and Kent Curtis |
| Streetwise Investing in Rental Housing: A Detailed Strategy for Financial Independence | H. Roger Neal |
| Techniques for the Serious Investor: Real Estate Concepts, Strategies, Investment Plans and Perspectives | H. Roger Neal |
| Project Management: A Systems Approach to Planning, Scheduling and Controlling | Harold Kerzner, PhD |
| On Bullshit | Harry G. Frankfurt |
| Leading By Feel | Harvard Business Review - January 2004, page 27 |
| Never Stop Learning | Harvard Business Review - January 2004, page 28 |
| Let Your Guard Down | Harvard Business Review - January 2004, page 33 |
| The Seven Ages of the Leader | Harvard Business Review - January 2004, page 46 |
| The Tough Work of Turning Around a Team | Harvard Business Review - Nov/Dec 2000 |
| Winning Negotiations that Preserve Relationships (The Results-Driven Manager Series) | Harvard Business School Press |
| Harvard Business Essentials Guide to Negotiation | Harvard Business School Press |
| Harvard Business Review on Leadership | Henry Mintzberg, John P. Kotter, et al |
| Negotiation Analysis: The Science and Art of Collaborative Decision Making | Howard Raiffa, John Richardson and David Metcalfe |
| Fifty Plus Activities to Teach Negotiation | Ira G. Asherman |
| Teach Yourself Copywriting | J. Jonathan Gabay |
| Jack: Straight from the Gut | Jack Welch |
| Results-Based Leadership | Jack Zenger, David Ulrich and Norman Smallwood |
| The Servant Leader: How to Build a Creative Team, Develop Great Morale and Improve Bottom Line Performance | James A. Autry |
| Confessions of a Real Estate Entrepreneur: What It Takes to Win in High-Stakes Commercial Real Estate | James A. Randel |
| Creating Wealth Through Probate: The Best-Kept Secret in Real Estate Investing | James Banks |
| World's Most Powerful Leadership Principle: How to Become a Servant leader | James C. Hunter |
| Servant: A Simple Story about the True Essence of Leadership | James C. Hunter |
| Encouraging the Heart | James M. Kouze and Barry Z. Posner |
| Credibility | James M. Kouze and Tom Peters |
| Fundamentals of Project Management | James P. Lewis |
| Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business | Jay Conrad Levinson |
| Start Small, Profit Big in Real Estate: Fiser Jay's 2-Year Plan for Building Wealth -- Starting from Scratch | Jay P. DeCima |
| Investing In Fixer-Uppers: A Complete Guide to Buying Low, Fixing Smart, Adding Value and Selling (or Renting) High | Jay P. DeCima |
| Attitude is Everything | Jeff Keller |
| The Landlord's Survival Guide: How to Succesfully Manage Rental Property as a New or Part-Time Real Estate Investor | Jeffrey Taylor |
| Leading By Leveraging Culture | Jennifer Chatman and Sandra Cha |
| Start with No…The Negotiating Tools that the Pros Don't Want You to Know | Jim Camp |
| Good to Great | Jim Collins |
| Your Money or Your Life" Transforming Your Relationship with Money and Achieving Financial Independence | Joe Dominguez and Vicki Robin |
| REITs: Building Profits with Real Estate Investment Trusts | John A. Mullaney |
| Great Communication Secrets of Great Leaders | John Baldoni |
| Developing the Leader Within You | John C. Maxwell |
| The 21 Indispensable Qualities of a Leader: Becoming the Person Others Will Want to Follow | John C. Maxwell |
| The 17 Irrefutable Laws of Teamwork | John C. Maxwell |
| Failing Forward | John C. Maxwell |
| 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You | John C. Maxwell |
| 360 Degree leader: Developing Your Influence from Anywhere in the Organization | John C. Maxwell |
| Leadership 101 | John C. Maxwell |
| Measuring Marketing: 103 Key Metrics Every Marketer Needs | John Davis |
| Financial Statement Analysis | John J. Wild, K. R. Subramanyam and Robert F. Halsey |
| Leading Change | John P. Kotter |
| Sell Now!: The End of the Housing Bubble | John R. Talbott |
| Lease Options: How to Buy and Sell Real Estate for Maximum Profits | John Schaub |
| Investing in New Homes | John Schaub |
| Investing in Out-of-Town Property | John Schaub |
| Financial Privacy for Real Estate Investors | John Schaub |
| Positive Land Lording in a Negative World: A Complete Course on Tenant Management | John Schaub |
| Building Wealth One House at a Time: Making it Big on Little Deals | John W. Schaub |
| Buying Right | John W. Schaub and Valerie D. Schaub |
| American Economic History (7th Edition) | Jonathan Hughes and Louis P. Cain |
| Leading Quietly | Joseph Badarocco |
| The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters | Joseph Sugarman |
| Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes | Katya |
| The Attitude of Leadership | Keith Harrell |
| Gung Ho!: Turn On the People in any Organization | Kenneth Blanchard |
| The Leadership Pill | Kenneth Blanchard and Marc Muchnick |
| Guts!: Companies That Blow the Doors Off Business-as-usual | Kevin Freiberg and Jackie Freiberg |
| Buy It, Fix It, Sell It…PROFIT | Kevin Meyers |
| Reconstructing Macroeconomics: Structuralist Proposals and Critiques of the Mainstream | Lance Taylor |
| Execution: The Discipline of Getting Things Done | Larry Bossidy and Ram Charan |
| Insights on Leadership: Service, Stewardship, Spirit and Servant-Leadership | Larry C. Spears |
| It's Called Work for a Reason! | Larry Winget |
| You're Broke Because You Want To Be | Larry Winget |
| Personal Financial Planning | Lawrence J. Gitman and Michael D. Joehnk |
| Success Is an Inside Job: The Secrets to Getting Anything You Want | Lee Milteer |
| Negotiation Theory and Research: Negotiation (Frontiers of Social Psychology) | Leigh L. Thompson |
| Landlording | Leigh Robinson |
| What's a Landlord to Do? Landlording Q & A's | Leigh Robinson and Jan Brown |
| Analysis of Financial Statements | Leopold A. Bernstein and John J. Wild |
| A History of Economic Thought | Lionel Robbins, Steven G. Medema, Warren J. Samuels and William J. Baumol |
| Making Money with Mobile Homes | Lonnie Scruggs |
| Project Economics and Decision Analysis: Volume 1: Deterministic Models | M. A. Mian |
| Project Economics and Decision Analysis: Probabilistic Models | M. A. Mian |
| Principles of Statistics | M.G. Bulmer |
| The Tipping Point: How Little Things Can Make a Big Difference | Malcolm Gladwell |
| Blink: The Power of Thinking Without Thinking | Malcolm Gladwell |
| The One Thing You Need to Know: About Great Managing, Great Leading and Sustained Individual Success | Marcus Buckingham |
| Now, Discover Your Strengths | Marcus Buckingham< |
| First Break All the:What the World's Greatest Managers Do Differently | Marcus Buckingham and Curt Coffman |
| Elementary Statistics, Ninth Edition | Mario F. Triola |
| Streetwise Time Management | Marshall Cook |
| Time Management: Proven Techniques for Making the Most of Your Valuable Time | Marshall Cook |
| Coaching for Leadership | Marshall Goldsmith, Laurence Lyons, Alyssa Freas and Robert Witherpsoon |
| Leadership That Matters: The Critical Factors for Making a Difference in People's Lives and Organization's Success | Marshall Sashkin and Molly G. Sashkin |
| Secure Your Financial Future Investing in Real Estate | Martin Stone and Spencer Strauss |
| Executive Coaching with Backbone and Heart | Mary Beth O'Neill |
| Leadership is an Art | Max Dupree |
| Personal Financial Planning: Theory and Practice | Michael Dalton |
| The Feiner Points of Leadership:The 50 Basic Laws That Will Make People Want to Perform Better for You | Michael Feiner |
| Leadership: A Communication Perspective | Michael Hackman and Craig Johnson |
| Leadership and the Fear Factor | Michael MacCoby |
| The First 90 Days: Critical Success Strategies for New Leaders at All Levels | Michael Watkins |
| Leading With the Heart: Coach K's Successful Strategies for Basketball, Business and Life | Mike Krzyewski |
| Copywriting for the Electronic Media: A Practical Guide | Milan D. Meeske |
| Tuesdays with Morrie: An Old Man, a Young Man and Life's Greatest Lesson | Mitch Albom |
| The Five People You Meetin in Heaven | Mitch Albom |
| Statistics for People Who (Think They) Hate Statistics | Neil J. Salkind |
| The Leadership Engine | Noel M. Tricky |
| The Cycle of Leadership | Noel M. Tricky and Nancy Cardwell |
| The 25 Best Time Management Tools and Techniques: How to Get More Done Without Driving Yourself Crazy | Pamela Dodd and Doug Sundheim |
| The Five Temptations of a CEO | Patrick M. Lencioni |
| The Five Dysfunctions of a Team: A Leadership Fable | Patrick M. Lencioni |
| Be the Leader; Make the Difference | Paul Thornton |
| The Only Negotiating Guide You'll Ever Need: 101 Ways to Win Every Time in Any Situation | Peter B. Stark and Jane Flaherty |
| Principles of Marketing (11th Edition) | Philip Kotler and Gary Armstrong |
| Marketing Management (12th Edition) | Philip Kotler and Kevin Lane Keller |
| Framework for Marketing Management (3rd Edition) | Philip Kotler and Kevin Lane Keller |
| The Time Trap: The Classic Book on Time Management | R. Alex MacKenzie and Alec MacKenzie |
| Living Your Life Backward: Finding Balance Between Family, Money and Work | Reginald Daniel |
| Harvard Business Review on Managing People | Rob Goffee |
| Smart Investor's Guide to Real Estate | Robert Bruss |
| Influence: Science and Practice (4th Edition) (Paperback) | Robert B. Cialdini |
| 151 Quick Ideas to Manage Your Time | Robert E. Dittmer |
| Deep Change: Discovering the Leader Within | Robert E. Quinn |
| The Heart of Leadership: 12 Practices of Courageous Leaders | Robert E. Staub |
| The Portable MBA | Robert F. Bruner, Mark R. Eaker, R. Edward Freeman and Robert Spekman |
| Why Should Anyone be Led by You? | Robert Goffee and Gareth Jones |
| 48 Laws of Power | Robert Greene |
| Masterful Coaching | Robert Hargrove |
| Investing in Land: How to Build Wealth Buying, Selling, Subdividing, and Developing Land | Robert J. Abalos |
| Developing Small Apartment Buildings for quick Cash Resale Profits and Monthly Rental Income | Robert J. Abalos |
| The Copywriter's Handbook, Third Edition: A Step-by-step Guide to Writing Copy That Sells. | Robert W. Bly |
| The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells | Robert W. Bly |
| Getting to Yes: Negotiating Agreement Without Giving In | Roger Fisher, William L. Ury and Bruce Patton |
| Probability Models for Economic Decisions | Roger Myerson |
| The Middle Manager as an Innovator | Rosabest |
| Essentials of Negotiation | Roy J. Lewicki, Bruce Barry David M. Saunders and John W. Minton |
| Negotiation: Readings, Exercises and Cases | Roy J. Lewicki, Bruce Barry David M. Saunders and John W. Minton |
| Negotiation | Roy J. Lewicki, David M. Saunders and Bruce Barry |
| Born Losers: A History of Failure in America | Scott A. Sandage |
| The Art of Project Management | Scott Berkun |
| Buy Low, Rent Smart, Sell High | Scott Frank |
| Buy Even Lower" The Regular People's Guide to Real Estate Riches | Scott Frank and Andy Heller |
| Practicing Financial Planning for Professionals - Textbook Version (9th Edition) | Sid Mittra, Tom Potts and Leon LaBrecque |
| The Vision Thing | Sloan Management Review - Summer 2004, page 96 |
| Who Moved My Cheese? | Spencer Johnson |
| The One Minute Manager | Spencer Johnson and Kenneth Blanchard |
| The Unofficial Guide to Real Esate Investing | Spencer Strauss and Martin Stone |
| Project Management for Dummies | Stanley E. Portny |
| Tools & Techniques of Financial Planning | Stephan R. Leimberg, Michael S. Jackson, Robert J. Doyle Jr. and Martin J. Satinsky |
| Fish!: A Remarkable Way to Boost Morale and Improve Results | Stephen C. Lundin |
| Stephen Roulac on place and property strategy | Stephen E. Roulac |
| Ethics in Real Estate | Stephen E. Roulac |
| Case Studies in Property Development | Stephen E. Roulac |
| Modern Real Estate Investment | Stephen E. Roulac |
| Principle-Centered Leadership | Stephen R. Covey |
| Maverick Real Estate Financing: The Art of Raising Capital and Owning Properties Like Ross, Sanders and Carey | Steve Bergsman |
| Maverick Real Estate Investing: The Art of Buying and Selling Properties Like Trump, Zell, Simon and the World's Greatest Land Owners | Steve Bergsman |
| Freakonomics | Steven D. Levitt and Stephen J. Dubner |
| Lessons from the Top | Thomas J. Neff |
| The Pre-Foreclosure Property Investor's Kit: How to Make Money Buying Distressed Real Estate -- Before the Public Auction | Thomas Lucier |
| Financial Statements: A Step-by-step Guide to Understanding and Creating Financial Reports | Thomas R. Ittelson |
| The Psychology of the Deal | Tim Owensby |
| Fact and Fiction in Economics: Models, Realism and Social Construction | Uskali Maki |
| Real Estate Exchange and Acquisition Techniques | W. Tappan |
| Trust Me: Developing a Leadership Style People Will Follow | Wayne A. Hastings and Ronald Potter |
| How I Turned $1,000 int Five Million in Real Esate in My Spare Time | William Nickerson |